Hello there,

I'm Aatum Desai,

Based in San Francisco, CA.

UCLA Anderson MBA and Business Strategy & Insights Manager at Productboard (B2B SaaS), leading cross-functional strategy across Product, GTM, and monetization. Translate complex analysis into clear prioritization, growth, and expansion decisions, partnering with senior stakeholders to drive alignment and execution.

6+

Years Exp.

BizStrat

Function

MBA

UCLA '25

B2B

SaaS

SF

Location

Experience

Productboard

Business Strategy & Insights Manager

Productboard

Sep 2025 – Present
  • Directed roadmap prioritization across 60 AI use cases using market research (MaxDiff survey) to identify customer preferences; guided GTM investment toward highest-impact adoption drivers.
  • Built customer segmentation model to prioritize expansion accounts for identified seat-overage opportunity, increasing efficiency of revenue capture and converting excess usage into incremental $1M contracted ARR.
  • Redesigned churn risk framework by integrating AI-derived customer call transcript sentiment with product health metrics, improving accuracy of high-risk account ranking by 22%, enabling targeted retention strategies.
Abbott

Product Manager Intern (MBA)

Abbott

Jun 2024 – Sep 2024
  • Analyzed healthcare provider adoption drivers through structured primary research, segmenting demand and informing differentiated positioning strategy for flagship medical device.
PINN Investments

Strategy & Operations, Senior Associate

PINN Investments

Dec 2018 – Feb 2024
  • Led 0 to 1 investment strategy for Marriott-branded hotel development, synthesizing market demand, competitive positioning, and pricing inputs to refine product concept and increase projected IRR by 14%.
  • Drove $65M asset divestiture, leading financial modeling, seller positioning, and diligence strategy to achieve record valuation and 120% ROE.
  • Directed 20+ person cross-functional task force on $34M construction dispute, delivering forensic financial and schedule analysis that reduced exposure by $11M.

Skills

Product Strategy

Go-to-Market Strategy

Pricing Strategy

Financial Modeling

Business Operations

Customer/Market Research

Monetization

Stakeholder Alignment

Software

SQL

Excel (Advanced)

Python

Looker

Sawtooth (Conjoint/Maxdiff)

Salesforce

Education

University of California, Los Angeles

Master of Business Administration

University of California, Los Angeles

2023 – 2025
  • Honors: Dean’s Fellowship, Investment Fund Fellowship, Tepper Tech Challenge (2nd Place), GMAT 730 (96th percentile).
  • Capstone: Advised client on acquisition of online car auction platform, developed GTM strategy rooted in customer research.
Georgia Institute of Technology, Atlanta

Bachelor of Science in Mechanical Engineering

Georgia Institute of Technology, Atlanta

2013 – 2017
  • Minor in Economics / Certificate in Entrepreneurship.

Contact

Let's Get in Touch!